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Phygital HORECA Experience Design

Competition opportunity. Deadline: 2026-10-29

Type
Award
Organizer
Desall
Deadline
29 October 2026
Where
worldwide
Compensation
€5000 cash prize
Disciplines
design, research, HORECA, digital interaction, customer experience

About this opportunity

Desall and a leading international coffee producer invite participants to research innovative phygital interaction models in the HORECA sector. The objective is to identify experiences and services that connect physical consumption with digital interactions to enhance the customer journey and brand relationships. Participants will analyze international benchmarks and define an original phygital concept for the coffee industry.

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